Thursday, December 07, 2006

crummy.

Dear Crumbs,

first off, i would like to congratulate you on your business expansion. i'm certain your upper west side bakeshop must have been doing well for you to be able to open a 'flagship' crumbs store down in the village.

however, i believe if you would like to keep your current customer base, as well as gain new ones, there are a few things that you should cease doing:

1. promising free cupcakes, but then running out of free cupcakes hours before closing time and telling customers they could 'try coming back tomorrow'.

2. using plain unsalted peanut bits in your reese's peanut butter cup cupcake. reese's has nothing to do with real healthy peanut pieces, and that's what we love about it. if your cupcake is going to take reese's good name, it shouldn't deviate from its fake peanutty-ness.

3. touting your "twinkie cupcake" that supposedly tastes just like a twinkie, but then not having them in stock and having your staff act as though we are crazy for even asking for them.

4. opening your store when your seating area is not yet finished. we understand it was your first day, but there could have been a tad bit more preparation to ensure that your customers didnt have to eat their cupcakes over the garbage pails, on the ledge that held the napkin dispenser.

all best,
chrissy


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